Strata has appointed Endellion King as head of incentives to further grow and develop the agency’s in-house incentive offering.

His appointment is the result of significant client growth and a continued demand for a creative and bespoke reward and recognition and incentive solution. It follows the launch of Sherbet, Strata’s bespoke rewards and recognitions platform earlier this year.

King has more than 15 years’ experience in the live events industry and joins Strata from Top Banana, part of the TBA Group, where he was director of reward and recognition. He previously held various event and operational roles at agencies including Crown, before Crown became part of Strata, and AddingValue.

Simon Hambley, CEO of Strata, said: “I have worked alongside Endellion in a previous role, so I’m thrilled he’s joining us. With the launch of Sherbet and the increasing demand from clients for bigger, better and more creative incentive events, there is no better person to head up our incentive team than Endellion. He lives and breathes incentives and is incredibly passionate about his work. He is an exciting addition to our team, someone who will champion the value of incentives and the capabilities within Strata to our clients.”

King added: “Strata has entered an incredibly interesting and exciting period of growth and so I am thrilled to be joining at this time. The incentives industry is changing constantly, and clients are seeking fresh and innovative ways to incentivise their teams all the time.

“In my new role, I’m looking forward to collaborating with the wider Strata team, to progress their forward-thinking approaches to live events, incentives, rewards and recognition and to enhance their already impressive offering. With the recent launch of Sherbet, and its exponential growth, the timing couldn’t be more perfect.”

King will take over the role previously held by Mike Parrott, who will be moving over to become managing director of Sherbet. The platform enables organisations to manage their own rewards and recognition campaigns efficiently.

His appointment follows several high-profile senior hires at Strata this year, including Caroline Lumgair Wiseman as group head of strategic meeting solutions, Kevin Robinson as group head of strategic accounts and Phil Staines as chief of staff.