Event industry technology company Cvent has launched a new AI Writing Assistant, which uses generative AI to streamline the content creation process, helping event professionals and marketers produce event content in a fraction of the time.

The AI Writing Assistant expands Cvent’s growing suite of AI-powered products, which includes session and attendee recommendations. The new tool, incorporated directly within the Cvent platform, uses “cutting-edge natural language processing technologies” to help teams create content for event emails, event websites, session descriptions, request for proposal (RFP) responses for sourcing venues, and more.

Cvent says the AI Writing Assistant’s intelligent algorithm adapts to user guidelines (which include formal, enthusiastic, or playful, and concise or verbose, among others) to generate content that aligns with their brand tone and voice,

It is available now to all Cvent users for free within its event marketing & management platform including in solutions such as Attendee Hub, Registration, and Cvent Supplier Network, among others.

“AI has quickly become a powerful workplace enablement tool, and we’re excited to bring our AI Writing Assistant to market. We’re confident it will be a game-changer for planners and marketers who are looking to maximise output with minimal effort,” said McNeel Keenan, Cvent VP of Product Management.

“This innovative tool will give users the ability to produce high-quality content faster and more efficiently than ever before, while ensuring that their messaging is clear, consistent, and engaging. This is just the tip of the iceberg as we continue to embrace the AI and machine learning revolution to further enhance and expand our Cvent platform.”