• May 15, 2025

Story RX France’s MIP Cancun: A Masterclass in Meaningful Meetings with Grip

Story RX France’s MIP Cancun: A Masterclass in Meaningful Meetings with Grip

Story RX France’s MIP Cancun: A Masterclass in Meaningful Meetings with Grip 1024 682 micebook.
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As the leading international content market and conference for Latin American television, there’s no event quite like MIP Cancun. With a combination of networking opportunities, keynote talks and pre-scheduled one-to-one meetings, MIP Cancun has built a reputation for being both a fun and effective way for TV professionals working in the Latin American and US Hispanic markets to make new connections.

Meanwhile, new streaming services launched in Latin America have created a massive industry buzz. Disney Plus, Paramount Plus, HBO Max and Pluto TV all recently joined Netflix in the hunt to meet the unprecedented surge demand for fresh content in the region.

The Challenge

MIP Cancun is a high-touch VIP concierge-style event that brings together content buyers and sellers from across the Americas. With nearly 500 delegates expected, ensuring the right people connected at the right time was critical. RX France needed to deliver standout networking experiences to reduce churn and convert first-time attendees into loyal participants.

The Outcome

With attendees ranging from producers behind Netflix’s Narcos to global content powerhouses like Banijay and Telemundo, the stakes were high.

That’s why RX France selected Grip, the AI-powered, end-to-end event platform to power the event. Grip’s MustMeet product was used to automate the meeting schedules. This is because it was developed specifically for these types of events, where the best matches are made with AI, resulting in valuable meetings where business relationships happen. 

The result? Delegates connected faster and more effectively than ever before, leading to a record-breaking Net Promoter Score (NPS).

“Excel is a powerful tool, but now we really need to have a matchmaking platform. I don’t want to imagine doing the event manually.” Morgane Horellou, Digital Product Manager, RX France.
The Event Format

MIP Cancun is a curated international content market and conference for the Latin American TV industry. It combines networking, one-to-one pre-scheduled meetings, and keynote content to create a deal-making environment unlike any other.

To succeed in an increasingly competitive landscape—where new platforms like Disney+, HBO Max, and Paramount+ are investing heavily in local content—participants needed high-value meetings with the right people.

“Everybody’s pushing towards more and more production… There’s so much industry still to be developed [in Latin America].” Christian Gabela, SVP, Gaumont US
Building the Network

RX France specialises in ‘pre-scheduled meeting’ formats, creating a white-glove experience where buyers are hosted—flights, hotels, schedules all arranged—and sellers purchase access to meet them.

At MIP Cancun, the venue and accommodation are one and the same, creating a walkable event where business, networking, and relaxation all flow together. From breakfast with buyers to curated content sessions and beachside receptions, the entire experience is optimised for relationship building.

Previously, attendee profiles were collected through long forms and managed in spreadsheets, which led to lower completion rates and inconsistent matchmaking. Schedules and networking ran on separate tools, creating friction in the journey. RX France needed to fix that.

Simplifying the Experience

Using Grip’s AI-powered hosted buyer solution, RX France transformed the attendee experience. Participants could now set preferences, view matches, confirm meetings, and build their agenda all within one platform.

Attendees loved it. The event team made profile setup smoother by asking only the most relevant questions—like which TV genres sellers worked in or which territories they had rights for. This boosted engagement and helped the AI deliver better suggestions.

The “suggested agenda” feature reduced the back-and-forth typically involved in finalising meetings, and made it easier to deliver high-quality schedules.

“We’re very clear with people. If you complete your profile and your preferences, then you will have a schedule full of great meetings.” Anne Pélisson, New Project Manager, RX France

Free-flow meeting requests were also enabled, allowing attendees to take control of their time and make new connections beyond the pre-matched meetings.

Results That Speak Volumes

The effort paid off:

  • 2,418 meetings confirmed in advance
  • 97% of attendees were actively engaging in the platform
  • NPS of 75 – the highest ever for MIP Cancun
“This is the first in-person event I’ve attended in a while, and it’s so well organized. The app helps you schedule meetings very effectively.” Daniela Uriza, Escuadron Cinema

The success of MIP Cancun reinforced the power of tech-enabled networking and RX France’s ability to create unforgettable event experiences. Manual scheduling and fragmented tools are now a thing of the past—seamless, data-driven event matchmaking is the new standard.

For more information on Grip, please visit: www.grip.events 

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