Smyle Group has acquired Manchester-based video production house IAMBOB for an undisclosed sum to expand its moving image expertise.

Following the acquisition, IAMBOB has rebranded to create Dreamlike State – a creative content studio.

Dreamlike State specialises in on-screen content for major global brands providing expertise in content strategy, storytelling, and every aspect of creation, production, post-production and delivery.

From its headquarters in the heart of Manchester’s thriving creative scene, and offices in London, Los Angeles and Amsterdam, Dreamlike State creates moving image content all over the world.

Rick Stainton, Smyle Group founder & group executive director, said: “Smyle’s moving image department has rapidly expanded due to incredible client demand over the past two years. This exciting growth means we see this as the perfect time to establish a dedicated creative content studio specialising in moving image.

“IAMBOB has really been making waves in the world of commercials and, alongside the Smyle team, Dreamlike State is the coming together of some of the most exciting talent in the digital and branded content industries.”

Rob Hardman, creative director of Dreamlike State, added: “Creativity, imagination and storytelling are at the core of everything we do. We believe that creativity without boundaries combined with a deep understanding of brands and audiences is the best way to give freedom to original thinking and ideas.”