LIVErpool 2022
Chapter I
micebook Ventures was a sustainable summit for purpose-driven event industry leaders, themed around the concept of Rebuilding Better.
Ventures22 was a platform for event buyers and suppliers to share knowledge and collaborate to make better choices and create more sustainable experiences that have a positive rather than negative impact on our planet.
In addition to reducing our environmental impact as an industry, business events have an important role to play as a key facilitator in bringing together leaders in sustainability to solve challenges, share ideas and develop solutions. This was exactly our vision for micebook Ventures.
Our world must now change with real pace and scale unless senior MICE professionals and their businesses are not to become dinosaurs by 2030. We must assume the responsibility of purposeful self-education, innovative design and decarbonised delivery processes; harnessing emerging technologies fit for the 21st century and learning how to give more than we take – for our employees, all stakeholders, future generations and, not least of all, the planet.
“Well done micebook for creating this event. Important conversations but what is clear is that our industry needs to speed up the pace in all these areas. I’m optimistic this can happen, but we all need to drive the conversation forward, we all have an obligation to transform our industry and at a much faster speed. Let’s keep up the momentum!”
“Ventures was wonderful – an inspiring experience that got the best out of me. The setting, the conversations and experiences all contributed to creating a safe space to challenge my thinking and focus my energy on the areas of development for Broadsword that matter the most to me.”
“A great event with lots of fantastic conversations around some of the most important topics of our time. A lot of work lies ahead for our industry, but one thing is clear, we can only succeed if we all work together and help drive change.”
“If we think about the big challenges that we are now facing, it can’t be a case of go alone and go fast anymore. It’s got to be go together and go far. It’s not just about making money. We need to recreate what success looks like and we need to work together in the ecosystem to find the best sustainable solutions. Is self-interested competition good for the whole of society today? Absolutely not because it’s very narrow in its definition of what good looks like.”
We are delighted to collaborate with micebook to bring this inaugural event to Liverpool. RCP Spaces at The Spine is one of our newest and most sustainable and healthy venues offering an unparalleled experience for delegates in the heart of KQ Liverpool- a multi-million pound city regeneration project. We look forward to welcoming all attendees for what is sure to be a unique and memorable experience in Liverpool.
At its core, this event is founded on the 1:1 buyer-supplier meetings model but with a unique twist. Participants joined one-to-one meetings but in a relaxed setting, encompassed with Inspiration, Education and Activations.
Highlights include an experiential visit to the innovative Farm Urban – a hydroponic vertical farm showcasing how we can think differently about agriculture while being more sustainable and economical, and a glimpse into the real future of digital, human collaboration trip at one of Liverpool University’s most advanced, new technology labs.
After an ingenious, plant-based, fine-dining finale by Horseradish Catering in the soaring Liverpool Cathedral, Ventures was wound-up on the morning of day 3 in the Maritime & Slavery Museum at the famous Albert Dock waterfront, telling the story of the evils of empire and showing why we need to help Level Up the developing world through all we touch, in this ever-dynamic, creative and compassionate sector.
Photo Gallery
We are delighted to collaborate with micebook to bring this inaugural event to Liverpool. RCP Spaces at The Spine is one of our newest and most sustainable and healthy venues offering an unparalleled experience for delegates in the heart of KQ Liverpool- a multi-million pound city regeneration project. We look forward to welcoming all attendees for what is sure to be a unique and memorable experience in Liverpool.
— Jennifer Jensen,
Head of Business Tourism at Marketing Liverpool & Liverpool Convention Bureau.
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