#WeMakeEvents, is responsible for the 11th August event in London and the Global Action Day on 30th September that included 28 countries and 17 regions up and down the entire UK. The campaign is an industry-run collective of hundreds of UK & international businesses, including manufacturers, production providers, and freelance specialists, and is focussed on the direct impact of the closure of live performance and entertainment venues, affecting the highly-skilled technical workforce, suppliers and the extended supply chain involved in delivering live performances.

There are key aspects to the campaign; firstly, securing extensive government support to enable efforts to trial viable ‘back to work’ scenarios along with financial support until they can safely return. The second focus is on being a champion for people in the events sector, offering support at a time when mental health is being severely tested and to raise funds to provide support for them, their families and industry charities. The campaign continues on with the Survival tour with other initiatives planned in November. www.wemakeevents.com

#LetTheMusicPlay began in July 2020 when 3,000 artists, industry members and crew signed a letter to culture secretary Oliver Dowden calling for support for the £4.5bn live music industry, and to safeguard its 210,000 workers. The high profile campaign achieved hundreds of millions of social media hits, trended at No. 1 on Twitter worldwide, and helped secure addition funding for the sector as part of the Government’s £1.57bn Cultural Recovery Fund.

A divested campaign, #LetTheMusicPlay is coordinated by the UK Live Music Group with strong input from UK Music, artists organisations and other bodies across the music space. The UK Live Music Group is campaigning for a three-year extension to the reduced cultural VAT rate on tickets, a Government-backed reinsurance scheme to allow shows to go ahead next year, further financial support for the sector until it can reopen, and a conditional timeline for re-opening venues without social distancing. www.concertpromotersassociation.co.uk

The #WhatAboutWeddings campaign is for everyone in the wedding sector: from couples whose weddings have been impacted, to businesses whose livelihoods are under threat. Our aim is to highlight awareness and address the critical need for assistance and clarity for our £14.7bn, seasonal industry paralysed by the effects of the pandemic restrictions which have not been lifted in any recognisable form for wedding ceremonies and celebrations.

#WhatAboutWeddings is delighted to unite with our colleagues in the wider events industry on defining solutions for our sector which has been paralysed by the pandemic restrictions. Together #oneindustryonevoice can highlight awareness of the huge collective enrichment we all bring to many areas of peoples’ lives across the country.

Sarah Haywood Weddings & Celebrations
whataboutweddings.co.uk

The Night Time Industries Association – www.ntia.co.uk

The NTIA is the voice for the Night Time Economy Business sector and works to increase awareness and understanding of its economic and cultural contribution and benefits. It seeks to influence the decisions of policymakers and ensure that the night time economy continues to flourish, supporting regeneration, creating jobs and enhancing the UK’s international reputation.

#Savenightlife  is the grassroots nationwide movement supported by the record labels, agencies, promoters and the public. UK nightlife is under threat. Increasingly strict licensing laws, rising property prices, new housing too close to existing venues, and a lack of understanding about the benefits of night culture have all played their part in eroding our nightlife. The statistics tell the same story: in the last decade, the number of UK clubs and live music venues has almost halved. We are building a collective of people who are concerned for nightlife and who can raise their voices together in support of it: together we can shape the cities of the future. www.savenightlife.com

#LetUsDance Campaign was initially established to ensure that contemporary music culture was included within the Government’s cultural funding mechanism during the pandemic, with a long term goal of elevating the economic and cultural significance of contemporary electronic music across the UK,

This cross association campaign brings together members from the AEO (Association of Event Organisers), AEV (Association of Event Venues) and ESSA (Event Supplier and Services Association) to formulate and implement consistent, timely and relevant communications across the three sides of the business events industry – event organisers, venues and suppliers. The goal is to inform and engage stakeholders on the work the associations are doing to facilitate the safe resurgence of events, at the earliest opportunity.

Although initially developed as Project Confidence, the group is currently operating under Project Recovery whilst it works back towards a green light from the government. Now seven months in, the three main campaign hashtags #ProjectConfidence, #ProjectRecovery and #ANationWithoutEvents have generated a combined total of almost 18 million impressions.

AEO: https://www.aeo.org.uk/projectrecovery

AEV: https://www.aev.org.uk/project-recovery

ESSA: https://www.essa.uk.com/resources/project-confidence