Many different industry sectors will be looking to government for additional help and assistance, alongside the more public/corporate targeting with the narrative of confidence and expertise. So it will be critical to ensure that messaging with the various target audiences are aligned across the extended eco-system that comprises the whole of the event industry in the UK and the extensive supply chain that supports many thousands of livelihoods and enriches the lives of millions of people from all parts of society.

Simon Hughes, Chair of the BVEP

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