The Meetings Industry Association (mia) has announced that Kerrin MacPhie will take over as chief executive when Jane Longhurst retires this autumn.
MacPhie, who will commence her new role spearheading the mia on 8 November, brings a wealth of business meetings and events experience having previously held senior posts in destinations, associations, hotels, and convention centres as well as several voluntary board positions across the sector’s national and international associations.
Joining from VisitBritain/VisitEngland, where she has held the role of head of business events since 2017, she will build upon Longhurt’s legacy championing the sector and realising the mia’s ambitious plans to further grow and deliver a first-class membership experience while ensuring the sector is recognised as a key economic driver by government..
Longhurst said: “I am delighted to be handing over the baton to Kerrin, who I have no doubt with her boundless passion, enthusiasm and knowledge of the sector will be able to successfully lead the mia and the wider industry as we strive for recovery and beyond. It has been a huge honour serving as mia chief executive over the last 18 years and I will be truly excited to see the association’s future strategic vision coming to fruition under Kerrin’s expert leadership.”
MacPhie added: “As the meetings industry begins the road to recovery from Covid-19, I am thrilled to be joining the mia in November at such a pivotal and exciting time for the industry. Throughout the last 18 months the mia has played a relentless and crucial role supporting the sector while lobbying and being a trusted advisor to government – it is essential that this work continues and evolves into the future. I am really looking forward to building on Jane’s legacy, leading the team and utilising my expertise to great effect on behalf of the mia’s members, partners and sponsors.”
Separately, mia has also appointed Justine Meek, business development manager at Warwick Conferences, to the new role of director of agent relations. She will be responsible for agent relations, supporting the delivery of initiatives while working towards becoming a board member for the future.