Gavin Farley, co-founder and director of In2Events, has launched The Asembl Group – an integrated communications group aimed at “providing event and marketing buyers with real expertise and innovation to solve their creative, events, marketing, venue, and logistical challenges.”
Asembl Group is comprised of: In2Events, which provides live and virtual event creation and management; design and motion graphics agency Fly Creative Design; B2B digital marketing agency 50 Blue; and LogisKit, which provides logistics and large-scale printing.
Ex-Concerto Group Chairman Mike Kershaw and Clive Agency founder Peter Jackson have been appointed as the group’s respective Non-Exec Chairman and Managing Director, joining Farley as Group CEO.
“The event industry and marketing landscape has changed massively over the last 18 months, and I’m convinced that new times call for new approaches to brand engagement and communication,” said Farley.
“The group’s aim is to make the decision of selecting a supplier partner as easy as possible. Whether clients are looking for a partner to design a logo, manage a digital campaign or deliver a fully integrated global event, the talent and skills to achieve fantastic results are readily available within the Asembl Group.”
Jackson commented: “After working alongside some of the world’s leading brands for more than 20 years, Gavin, Mike and I have identified that the ‘one stop shop’ agency model has become a thing of the past. But we still liked the idea of having fantastic choice backed by a trusted name. With Asembl, we’re building a super-flexible model where clients only need to engage with the people and services that are right for their project KPIs, with talent and trust at the heart of our values.”
Kershaw added: “This new venture brings together ‘best in class’ people and solutions to form a leading integrated communications business. Rather than trying to be everything to everyone, Asembl Group is focused on specialisms within events, marketing, digital and logistics. We want buyers to draw on the vast skills and experience that feature within the companies that sit within our group and to work with us to deliver a seamless experience.”