DRPG and Maritz Global Events have formed a global alliance under the banner ‘More Than Experience’.
The two agencies, which have already collaborated on several projects including ICCA’s first hybrid congress in 2020, said they want to revolutionise the way experiences are designed, created, executed and measured.
More Than Experience will deliver exactly what it suggests: more than the combined experience of both companies, more than the experience the audience will expect.
It will draw on the global expertise of both companies to create solutions that go beyond the brief, placing an ever-stronger focus on the delegate experience, and delivering memorable, sustainable solutions.
“The pandemic has forever changed the landscape of our industry, and our clients are asking ‘What’s next?’ They want and need something new and different as they are expected to push boundaries, justify budgets and prove ROI,” said David Peckinpaugh, President, Maritz Global Events. “With this creative alliance, clients can expect an even more considered approach, putting the audience and the outcome at the very heart of the solution.”
“With More Than Experience we’re challenging the ways our industry has always done things. It’s a different way of looking at communication, a different way of working. We want to shake things up, by making all the things the market has told us they wanted more of, possible,” said Dale Parmenter, founder and CEO, DRPG. “The combined strength of the DRPG and Maritz Global Events brands is an incredibly compelling proposition, as it brings together some of the most experienced and skilled industry talent globally.”
More Than Experience will leverage behavioural science, research and insights that help organisations navigate the new, post-pandemic realities of engaging their key stakeholders.
The two agencies are exhibiting together as More Than Experience at IMEX America in Las Vegas this week.