Bocadillos at the ready, the countdown to IBTM World 2018 is on…
The annual jaunt for a last dash of winter sun, all in the bona fide nature of real work, never disappoints and so it is off to Barcelona to meet the world at the ever-upbeat IBTM World 2018. Taking place from the 27th November, this global gathering for the MICE community brings together delegates from a whopping 141 countries around the world, and this year features a new Exploratory Zone to showcase the latest and greatest in the world of tech.
From virtual reality, AI and facial recognition to 3D printing, delegates can check out the latest offerings from a 3D chocolate model of the IBTM World logo, to a synchronised robot dance routine and an immersive culinary experience. At the Tech Bar, run by Dahlia+ Agency, technology experts will deliver tech-focused sessions to enhance technology skills, plus recommend apps designed to help busy professionals.
Come and meet Mister micebook himself on stand J02, to find out about our latest developments including the new boards feature for buyers.
But it isn’t all about traditional work and keynotes. This annual date to remember in the C&I calendar is as much about networking out of the exhibition as it is about meetings at the show.
So, make time to arrange an all-important post-show rendezvous in the hottest venues to be seen in – the rooftop bar at the new 100-room Barcelona Edition Hotel (right), set next to the Santa Caterina Market, is just the ticket.
Hotel Arts Barcelona also remains a MICE favourite – the 483-room luxury property overlooking the Mediterranean is one of the city’s most iconic hotels and boasts five restaurants including the Michelin-starred Arola as well as 43 The Spa, ideal for some R&R after a busy day of meetings on the show floor.
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