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Marketers must adapt event strategies to create meaningful moments 896 600 micebook.

Marketers must adapt event strategies to create meaningful moments

Brands need to make better use of technology, data science, and behavioural science to truly understand people’s behaviour and create…

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The Image of Winning 1024 681 micebook.

The Image of Winning

Our team member Paul Evans recently penned a blog on the importance of images ….. with some tips to help…

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Hotels to Gen Z 1000 650 micebook.

Hotels to Gen Z

  Published by C&IT Magazine 24th February 2017 Full Article Hotel brands must look beyond traditional marketing methods to engage…

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A tribute to Jayson Weston 899 602 micebook.

A tribute to Jayson Weston

Industry figures have paid tribute to marketing, events and experiential leader Jayson Weston who has died, aged 51. Weston worked…

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Behind the Curtain 1000 667 micebook.

Behind the Curtain

The first in a series of top class networking experiences, micebook hosted a stylish ‘Preview’ evening at the new The…

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Rewarding Networking 1000 667 micebook.

Rewarding Networking

micebook will be uncovering the identity of the industry’s top networkers at its Next Edition event on Wednesday November 1.…

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