Trends

IRF: Incentive travel has high motivational appeal in Europe 1024 683 micebook.

IRF: Incentive travel has high motivational appeal in Europe

The Incentive Research Foundation’s (IRF) first-ever study focused solely on the European market reports that 97% of European employees surveyed…

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The Future of Work: Navigating a Multi-Generational Workplace 1024 683 micebook.

The Future of Work: Navigating a Multi-Generational Workplace

At micebook’s International Women’s Day event, Generation Z consultant, educational specialist, and speaker Chloe Combi, delivered a thought-provoking keynote on…

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Tight budgets & rising costs continue to challenge planners in 2025 900 600 micebook.

Tight budgets & rising costs continue to challenge planners in 2025

Global meeting and event budgets are tightening in 2025 as costs continue to rise, according to the latest research by…

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The State of Work for Women in Events and Marketing Exposed 1024 683 micebook.

The State of Work for Women in Events and Marketing Exposed

To coincide with our International Women’s Day 2025 event, Carina Filek, COO at event and experiential staffing expert Elevate Global…

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5 key behaviours shaping brand experiences and events 1024 683 micebook.

5 key behaviours shaping brand experiences and events

Behavioural insights reveal more than just shifts in what motivates people to attend events. They also highlight what people are…

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Corporate Deep Dive: Strategies for Success in a Dynamic Landscape 1024 683 micebook.

Corporate Deep Dive: Strategies for Success in a Dynamic Landscape

Corporate event leaders came together to discuss the evolving challenges of event strategy, ROI measurement, and stakeholder engagement in a…

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Agency Deep Dive: Transforming Workplace Culture in the Events Industry 1024 683 micebook.

Agency Deep Dive: Transforming Workplace Culture in the Events Industry

At this year’s micebook EXPO, event agency leaders came together to discuss the shifting dynamics of workplace culture in the…

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The (Behavioural) Science Behind Memorable Events 1024 683 micebook.

The (Behavioural) Science Behind Memorable Events

At this year’s micebook EXPO, Lea Karam, behavioural scientist and consulting director at Behave, took the stage to explore how…

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Pushing the Boundaries: Where Next for Incentive Travel? 1024 683 micebook.

Pushing the Boundaries: Where Next for Incentive Travel?

At this year’s micebook EXPO, industry experts gathered to discuss the evolving landscape of incentive travel in a panel session…

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