Trends

Event industry ESG performance improves in first half of 2025 1024 683 micebook.

Event industry ESG performance improves in first half of 2025

Environmental, social and governance (ESG) performance across the global event sector has improved significantly in the first half of 2025,…

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Agency Insights: Unlock the power of Audience-ology 899 598 micebook.

Agency Insights: Unlock the power of Audience-ology

As part of Audience’s Unlock the Power of Audience-ology workshop series, brand leaders from JLL, Mott MacDonald, Deloitte, and Hiscox…

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Report reveals diverging regional priorities among global event planners 900 600 micebook.

Report reveals diverging regional priorities among global event planners

The Business of Events has today published its 2025 International Planner Sentiment Report, revealing a marked divergence in event planner priorities across…

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Growth & uncertainty: the state of the global MICE industry in 2025 (GDP) 1024 683 micebook.

Growth & uncertainty: the state of the global MICE industry in 2025 (GDP)

The MICE sector is predicted to experience robust growth over the next decade, but uncertainty is peaking, and lead times…

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Insights: Popping the Bubble of Audience Demographics 1024 683 micebook.

Insights: Popping the Bubble of Audience Demographics

At Strata’s recent Making Moments Matter event, behavioural scientist Lea Karam and founder of Mindscope explored how brands can create…

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Delegate spend jumps 75%, VisitBritain report finds 900 600 micebook.

Delegate spend jumps 75%, VisitBritain report finds

Delegate expenditure has increased by 75% since 2017 according to a new report published by VisitBritain’s Business Events. The Delegate Spend…

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Event planners need to focus on commanding attention, says report 1024 685 micebook.

Event planners need to focus on commanding attention, says report

With attention spans continuing to decline from 12 seconds in 2000 to just 8.25 seconds today, and with 70% of…

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Top salary trends in events for 2025 900 600 micebook.

Top salary trends in events for 2025

The salary landscape in the UK events sector reflects a cautious but steady upward trend, influenced by talent shortages, hybrid…

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Marketing budgets decline but events still see growth 1024 683 micebook.

Marketing budgets decline but events still see growth

Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals,…

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