Events

Mindful Mixology: Why Event Drinks Need a Rethink 1024 683 micebook.

Mindful Mixology: Why Event Drinks Need a Rethink

Events and alcohol have traditionally gone hand in hand. A conference followed by networking drinks, an awards night, a client…

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The Industry Great Debate: why FAMs still matter, and why standards are needed 799 533 micebook.

The Industry Great Debate: why FAMs still matter, and why standards are needed

By Susie Harwood Last week, in collaboration with the Cambridge Union Society, the Alliance of Independent Event Agencies (AIEA) brought…

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micebook EXPO teaser – 2 weeks to go & full agenda confirmed 1024 683 micebook.

micebook EXPO teaser – 2 weeks to go & full agenda confirmed

It’s less than two weeks to go until micebook EXPO, and we can’t wait to bring eventprofs from the UK…

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Future-Proofing Events: The Global MICE Trends Shaping 2026 1024 683 micebook.

Future-Proofing Events: The Global MICE Trends Shaping 2026

According to Catherine Chaulet, President and CEO of Global DMC Partners, the global MICE industry is living inside a paradox.…

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A magical, immersive dining experience in Melbourne 1024 683 micebook.

A magical, immersive dining experience in Melbourne

By Susie Harwood The word immersive is often overused in the events and experience world. You hear it casually applied…

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4 weeks to go till micebook EXPO 2026! 1024 683 micebook.

4 weeks to go till micebook EXPO 2026!

It’s less than a month until micebook EXPO returns to London on 2–3 February 2026, so if you’re a corporate…

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In Pictures: SITE GB Christmas Lunch 2025 1024 683 micebook.

In Pictures: SITE GB Christmas Lunch 2025

A 400-strong crowd of #eventprofs gathered at Raffles London at The OWO on Monday (15 December) for the annual SITE…

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Identity grows US presence following Red Bull & TikTok activations 1024 682 micebook.

Identity grows US presence following Red Bull & TikTok activations

Identity expands US presence Red Bull and delivers experiences for Red Bull Meta, TikTok and Salesforce Identity has announced a…

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