Agency

XSEM scores with Carling FA Cup campaign 1024 576 micebook.

XSEM scores with Carling FA Cup campaign

Brand engagement agency XSEM helped lager brand Carling build excitement and brand awareness with an interactive campaign for the Emirates…

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Endellion King joins Strata as head of incentives 1024 683 micebook.

Endellion King joins Strata as head of incentives

Strata has appointed Endellion King as head of incentives to further grow and develop the agency’s in-house incentive offering. His…

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Support the next gen of event talent at UK Creative Festival 2024 900 600 micebook.

Support the next gen of event talent at UK Creative Festival 2024

The UK Creative Festival (UKCF), which celebrates the best of the UK creative industries whilst creating pathways for aspiring young…

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Voqin’ sets sights on Andalusia & technology for future growth 1024 683 micebook.

Voqin’ sets sights on Andalusia & technology for future growth

Spain has long been a favourite for meeting and event planners, with both Barcelona and capital Madrid among Europe’s popular…

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BCD M&E launches new proprietary AI tool 1024 683 micebook.

BCD M&E launches new proprietary AI tool

BCD Meetings & Events (BCD M&E) has launched Assist, a new proprietary Generative AI tool designed to transform the way…

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In Pictures: Agency leaders at The Peninsula London 1023 683 micebook.

In Pictures: Agency leaders at The Peninsula London

Last week, micebook partnered with The Peninsula London to host an exclusive gathering for some of our nineteen agency leaders’…

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Ian Cummings leaves CWT M&E 901 601 micebook.

Ian Cummings leaves CWT M&E

Ian Cummings, global head of Meetings & Events at CWT has recently departed from the business. micebook managed to catch…

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Brands at Work appoints new account director 900 600 micebook.

Brands at Work appoints new account director

Brands at Work has announced the appointment of Navis Wong as account director to drive client growth. Navis brings 17…

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Interview: Principal’s founders on celebrating 30 years in business 1024 682 micebook.

Interview: Principal’s founders on celebrating 30 years in business

Principal Global Events celebrates 30 years in business this month (May), so we caught up with co-founders Anupa White and…

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