Opus Agency has acquired UK-based Wave Marketing Communications, just days after The Opus Group was acquired by private equity firm EagleTree Capital.
The acquisition adds technical production capability and strengthens delivery across EMEA, as demand grows for more complex, multi-market event programmes. Wave will be integrated into Opus Agency, bringing a dedicated technical division and in-house equipment inventory, alongside experience delivering large-scale events across more than 30 global cities.
The deal follows EagleTree Capital’s acquisition of The Opus Group, which includes Opus Agency, MAS and Verve. Financial terms of the transaction were not disclosed. The latest activity reflects a wave of consolidation across the events and experiential agency sector, as agencies look to scale internationally and meet growing demand for integrated, experience-led marketing.
Opus said the investment will support its next phase of growth, with a focus on expanding capabilities, accelerating delivery and strengthening its global footprint. The agency group works with more than 70 global brands including Amazon, BMW, Diageo, Google and Salesforce, and operates across the US, EMEA and APAC.
Kim Kopetz, president and CEO of The Opus Group, said: “EagleTree is an exceptional partner for this next stage because they understand where this industry is heading and appreciate the calibre of the agencies, the client relationships and the global footprint we’ve built.
“Their investment will help deepen our capabilities, accelerate our delivery and provide even greater value for clients around the world.”
EagleTree brings experience across experiential, events and marketing services, with previous investments including Sparks, PRA and MMGY.
Michael Struble, senior partner at EagleTree, said: “We see a strong market position at a time when integrated, experience-led partners are increasingly what global brands are looking for, and we are excited to support the Opus team as they scale the business further.”