• March 26, 2026

Visit Monaco partners with HOPSCOTCH UK and LJS Representation

Visit Monaco partners with HOPSCOTCH UK and LJS Representation

Visit Monaco partners with HOPSCOTCH UK and LJS Representation 1024 682 micebook.

Visit Monaco has appointed HOPSCOTCH UK to support its communications strategy in the UK and help strengthen the destination’s position in the luxury tourism and business events market.

The agency will focus on raising Monaco’s profile among travel trade, event organisers and high-net-worth travellers, with an emphasis on growing its reputation as a leading MICE hub.

HOPSCOTCH UK will work alongside LJS Representation, which specialises in connecting destinations with senior event planners and decision-makers.

The brief includes promoting Monaco’s business events infrastructure, which comprises more than 150 venues and 65,000 sqm of event space. Key venues include the Grimaldi Forum Monaco, which has recently expanded its exhibition capacity by nearly 50%, alongside sites such as One Monte-Carlo, the Oceanographic Museum and the Yacht Club of Monaco.

LJS Representation will support Visit Monaco in showcasing these venues as ideal destinations for memorable meetings and events.

Sustainability will also be a focus of the campaign, highlighting Monaco’s environmental credentials across its hospitality sector, as well as wider initiatives including green transport schemes and the Mareterra development, a major sustainable urban extension.

Guy Antognelli, director of tourism and conventions at Visit Monaco, said: “We are delighted to collaborate with HOPSCOTCH UK and LJS Representation to share Monaco’s story with the UK market and support our ambition to become a premier MICE and luxury destination.”

Rebecca Wilson, managing director of HOPSCOTCH Network UK, added: “We’re excited to partner with Visit Monaco to showcase the Principality as a top destination for leisure and MICE travel.”

Lisa Stewart, founder & CEO of LJS Representation said: “We are thrilled to be working with such an incredible destination. Monaco is truly a Mediterranean jewel with a fantastic offering for those looking to host conferences and incentives. While it is well-known in the market, we look forward to educating the UK MICE industry on what they might not know about the dynamic and culturally rich destination.”

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