• March 24, 2026

Jason Megson joins Nordic agency LIWLIG

Jason Megson joins Nordic agency LIWLIG

Jason Megson joins Nordic agency LIWLIG 1024 683 micebook.

Nordic brand experience group LIWLIG has appointed Jason Megson as managing director of Liwlig Global as it looks to scale internationally.

The expansion marks a strategic milestone for the group. With many of its clients already pursuing pan-European and international growth, Liwlig said its move into the UK is a natural next step with London “the ideal base from which to build a global offering rooted in Nordic excellence”.

LIWLIG Global will “combine a strong Nordic creative and delivery core with a flexible international layer of senior, globally experienced talent. The model is designed to deliver the strategic and creative impact of a network, without the complexity and duplication of effort that often comes with it”.

Megson brings over 25 years of experience across international brand experience and creative businesses, with a track record of growing and evolving agency businesses for industry-leading groups. He joins from Sparks EMEA (formerly Freeman EMEA) and has held roles at George P Johnson, Ogilvy and more.

Timo Aalto, group CEO of Liwlig Group, said: “Our ambition is to build a business that can compete internationally, and provide a real, fresh and agile alternative. We already have strong foundations in the Nordics, in terms of capability, revenues and working with world-class clients, so the next natural step is to translate that into consistent international growth.

“Jason brings a clear understanding of how to do that in a structured and scalable way. His experience across markets, and his ability to connect creativity with commercial outcomes, will be critical as we expand.”

Megson added: “LIWLIG already has what many are trying to build, a clear operating model, genuine cultural alignment and a way of working that prioritises clarity over complexity. The opportunity now is to scale that in a smart and agile way.

Importantly, we are committed to building something that reflects how clients and industry talent want to work today.”

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