Principal. Global Events has appointed Adam Wright as group operations director and announced the launch of its US office.
Wright’s appointment further strengthens the senior leadership team and marks a significant milestone in the agency’s international growth strategy.
It comes at a time of growth for the agency, which has already achieved 20% revenue uplift in 2026, with a strong pipeline of global programmes extending into 2027.
Wright joins from Event Concept, where he spent 22 years helping to shape the production and event agency, leading complex, high-value programmes across the full project lifecycle, from commercial strategy and budgeting through to technical production, large-scale builds and on-site leadership.
He will oversee operations, production and Principal’s newly established US business, with a focus on aligning UK and US teams, embedding scalable operational frameworks and ensuring the business continues to deliver world-class experiences at scale while maintaining strong financial performance.
The launch of the US office marks a major step for Principal. Global Events, enabling the agency to better support its growing international client base, strengthen on-the-ground delivery in North America and further expand its global footprint.
Anupa White, co-founder & director at Principal. Global Events, said: “This is a defining moment for Principal. We’ve seen strong growth in the business, and with 20% revenue growth already achieved for 2026, the launch of our US presence alongside Adam joining the team allows us to scale with real intent.
“Just as importantly, we have an incredibly strong and dedicated team delivering for our clients every day, and Adam’s leadership will help us continue to build on that foundation as we grow. He brings a rare combination of operational leadership and production expertise, alongside experience in international expansion, which will be instrumental as we build for the future.”
Wright added: “Principal has built an impressive reputation for delivering high-impact experiences globally. I’m excited to be joining at such a pivotal point in its journey and look forward to strengthening operations, supporting international growth and helping the team continue to deliver exceptional work for its clients.