We’re thrilled to announce the launch of the micebook C-Suite Event Agency Growth Summit, taking place in New York City on 12 May 2026 at NeueHouse Madison Square.
This one-day event will bring together owners and executives from leading U.S., European and Canadian agencies to tackle common challenges, exchange ideas, share best practices and explore partnerships.
It is being curated in partnership with entrepreneur and event industry expert Howard Givner, building on the ongoing relationship between micebook and Givner, which began in June last year with the co-hosting of micebook’s inaugural US Agency Leaders Dinner in New York.
The inspiration and ideas for this Summit came from participants in several roundtables, forums and dinners among agency executives over the past year, who are helping shape the Summit program and experience. These include C-suite leaders from Maritz, Unbridled, Nteractive, Sequence, Vok Dams, MGME, eventique, The Opus Group, NVE Experience Agency and Etherio.
Across a tightly curated programme of peer-level conversations, the Summit will focus on the issues shaping the next phase of agency leadership, with the full programme to be announced shortly.
Topics will include:
- Commercial discipline under pressure
How pitching, pricing, and RFP strategies evolve as agencies scale - Talent and culture at scale
Leading, developing, and retaining people across borders, time zones, and hybrid models - Expansion and M&A
What growth through combination really looks like in practice, before and after the deal - Technology and AI
How new tools are reshaping operating models, productivity, and decision-making
Find out more and register to attend here
Ahead of the event, we’re hosting a US-focused webinar next week, exploring one of the most pressing challenges facing event agencies today: the broken RFP process. Taking place on 27 February, Navigating the Broken Event Agency RFP Process will be moderated by Givner and feature a panel of U.S. industry experts.
Together, the group will examine the realities of today’s RFP landscape, including what is and isn’t working for agencies, how teams weigh the commercial opportunity of an RFP against the time and resource required to respond, and the ongoing issue of idea theft.