• February 17, 2026

Chorus unveils rebrand and strategic repositioning

Chorus unveils rebrand and strategic repositioning

Chorus unveils rebrand and strategic repositioning 1024 549 micebook.

Boutique creative agency Chorus has revealed a rebrand and strategic repositioning to reflect changing marketing expectations.

Chorus said that brands no longer want one off events; they want strategic systems, scalable frameworks, creative toolkits and experiences that build long-term connection.

The agency’s evolved proposition aims to answer that need with a model that pairs intelligent strategy with creative depth and operational excellence.

At the heart of the repositioning is a belief in creativity with gravitas – work powered by research, cultural listening, emotional intelligence and a commitment to substance over spectacle.

Cassidy Knowles, managing director at Chorus, said: “We’ve evolved from an event production partner to a strategic creative agency that builds brand worlds. Our new identity reflects the depth of our thinking and the intelligence behind the experiences we design – helping brands create interactions that resonate far beyond the moment.”

Creative director at Nicola Dietmann, added: “Whether we’re shaping systems for startups, sensorial experiences for luxury brands or clarity for enterprise tech, our work is about creating worlds people can step into. This repositioning gives us the language
to express what has always made Chorus distinctive.”

 

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