• February 12, 2026

Cheerful Twentyfirst creates new global strategy role

Cheerful Twentyfirst creates new global strategy role

Cheerful Twentyfirst creates new global strategy role 900 601 micebook.

Cheerful Twentyfirst has promoted Georgina Burrows to the newly created role of global strategy director.

Burrows steps into a management position to reinforce the agency’s long-term commitment to strategic excellence, audience insights and measurable client impact.

In this new position, she will be responsible for driving strategic consistency and excellence across Cheerful Twentyfirst’s client portfolio. Following a four-year, highly successful audience strategy at Sport Beach, Burrows will play a critical role in expanding the agency’s Audience Above All approach, connecting insights with new partnerships and broader opportunities to solve client challenges.

Additionally, she will lead an integrated team of experts across marketing, delivery and client services to ensure exceptional value and ROI.

CEO Steve Quah said: “Georgina joined us in 2021 as a trusted strategist on some of our biggest global accounts. Since then, she has gone from strength to strength, leading winning pitches and expanding our strategic thought leadership. As our clients’ challenges become more complex, our responsibility is to bring sharper thinking, deeper insight and clearer commercial outcomes to the table. We’re excited to see Georgina lead a team to meet this challenge head on.”

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