• February 1, 2026

micebook to host US webinar on fixing the event agency RFP process

micebook to host US webinar on fixing the event agency RFP process

micebook to host US webinar on fixing the event agency RFP process 1024 683 micebook.

micebook is planning to host a new US-focused webinar this month, exploring one of the most pressing challenges facing event agencies today: the broken RFP process.

Taking place on 27 February, Navigating the Broken Event Agency RFP Process will be moderated by entrepreneur and event industry expert Howard Givner, and brings together senior leaders from across the global events landscape to share candid insights and practical perspectives.

The panel will feature:

  • Adam Goodman, Owner & Managing Director, A*live
  • Lizz Torgovnick, Chief Creative Officer & Co-Founder, Sequence Events
  • Jenny Bronstein Basco, Chief Business Officer & Partner, NVE Experience Agency

Together, the group will examine the realities of today’s RFP landscape, including what is and isn’t working for agencies, how teams weigh the commercial opportunity of an RFP against the time and resource required to respond, and the ongoing issue of idea theft.

The discussion will also look ahead, asking whether the industry should be moving towards a clearer set of standards for event agency RFPs, and what a more equitable process could look like for both brands and agencies.

The webinar forms part of an ongoing partnership between micebook and Givner, which began in June last year with the co-hosting of micebook’s inaugural US Agency Leaders Dinner in New York.

That event brought together senior agency figures for an off-the-record discussion on growth, talent and the evolving agency–client relationship.

The webinar also acts as a lead-in to micebook’s first US Executive Forum, taking place this May. The summit will bring together senior decision-makers from agencies, brands and suppliers for a curated programme of content, networking and peer-to-peer discussion.

Registration for Navigating the Broken Event Agency RFP Process is now open here

 

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