• January 28, 2026

First Event boosts creative strategy offering

First Event boosts creative strategy offering

First Event boosts creative strategy offering 1024 683 micebook.

First Event has announced that Chloe Patrickson has been promoted to head up the evolved Creative Strategy department, a move that solidifies its commitment to creating events that drive momentum and deliver measurable impact.

As a seasoned event strategist, Chloe’s leadership of this specialised department will ensure that every brand experience is purposeful, insight-driven, and designed to generate lasting impact.

This dedicated function enables First Event to scale its expertise further, delivering the sophisticated, results-oriented framework that clients have come to expect as standard.

“Events today need to do more than make an impression in the moment; they need to create momentum, strengthen brand relationships, and deliver tangible results,” said Richard Murphy, MD.

“The creation of this dedicated Strategy Department reflects our commitment to embedding high-level consultancy at the heart of everything we do. Under Chloe’s leadership, we are ensuring that every event is as strategically effective as it is creatively inspired.”

First Event has also experienced sustained growth in production delivery, with an increasing number of large-scale and technically ambitious projects.

As creative strategy becomes more deeply embedded across its work, the agency is continuing to invest in the innovation and technical expertise required to bring bold ideas to life which includes plans to appoint a technical director.

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