• January 9, 2026

Strata acquires experiential agency Wonderland

Strata acquires experiential agency Wonderland

Strata acquires experiential agency Wonderland 1024 682 micebook.

Strata Group has acquired Wonderland, a female-led London-based experiential event production agency delivering creative events and experiences for global brands.

Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland partners with brands such as Amazon, Red Bull, SHEIN, Microsoft, Tik Tok, Vinted, L’Oréal and HubSpot. In the last two years, the agency has delivered hundreds of events across Europe, the US and APAC, bringing deep expertise in tech, beauty, finance, fashion, media and FMCG.

The acquisition adds further creative firepower and experiential design expertise to Strata, opening new sector opportunities and high-level briefs. It increases capacity across the group and supports Strata’s strategy to diversify its sector mix and reduce risk by broadening its client portfolio.

Founded by Lora Lutostanska Enthoven, Wonderland is led by managing director Luisa Caro, supported closely by executive director of creative events Susanne Lumb.

“Wonderland is a business we have admired for some time. Luisa, Susanne and the team have built a female-led agency that combines creative bravery and design craft with commercial focus, proven on some of the most exciting brands in tech, fashion, beauty and FMCG,” said Simon Hambley, Group CEO of Strata.

“Bringing Wonderland into the Strata Group deepens our creative offer, gives clients access to a bigger, more diverse team and broadens the sectors we can support.”

Lora Lutostanska-Enthoven, founder and outgoing owner of Wonderland, said: “I built Wonderland outside the noise, not to chase relevance, but to shape it. It’s always been about instinct, ideas and being disruptive. Building something that lasts means building the right team around you: talented creative people with taste, judgement and the confidence to challenge, and trusting them to carry the work forward as it grows.

“This next chapter is about focus. In Strata, we’ve found a partner that understands experiential and will protect the culture and the craft as we grow. Wonderland moves forward intact. The work stays dynamic. The culture holds. And the standard is non-negotiable, because that’s how you build something that outlives you.”

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events





    WordPress Ads