• December 31, 2025

Heather Robinson Ltd rebrands as Ordinary Hero

Heather Robinson Ltd rebrands as Ordinary Hero

Heather Robinson Ltd rebrands as Ordinary Hero 900 600 micebook.

Boutique events and experience agency Heather Robinson Ltd has rebranded as Ordinary Hero, 17 years after its launch.

Robinson set up the agency in 2008 after leaving THA Group with a simple principle at its core – Do One Thing Well. Her vision was shaped by years at board level within full-service agencies, where she saw first-hand both the advantages and the limitations of large, high-overhead models.

Ordinary Hero now represents the maturation of that vision: an agile, highly skilled core team partnered with the best freelance specialists in the industry – a structure that has proven resilient through recession, rapid digital transformation, and a global pandemic.

Robinson said the new name has been a long time coming. In 2015, after a logo refresh, an internal invoice arrived addressed to “HE-RO” – account short name for Heather Robinson, which planted the seed for the new identity.

Now, she is embracing the name Ordinary Hero – a reflection of the role the agency plays in bringing ideas to life with clarity, craft, and a grounded, human approach.

Behind every standout moment is a team that’s worked quietly, patiently, and brilliantly to make it happen,” Robinson said. “Ordinary Hero is a celebration of those people – the unsung talent that brings ideas to life. We’re simply putting a name to what we’ve always believed in.

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