Boutique events and experience agency Heather Robinson Ltd has rebranded as Ordinary Hero, 17 years after its launch.
Robinson set up the agency in 2008 after leaving THA Group with a simple principle at its core – Do One Thing Well. Her vision was shaped by years at board level within full-service agencies, where she saw first-hand both the advantages and the limitations of large, high-overhead models.
Ordinary Hero now represents the maturation of that vision: an agile, highly skilled core team partnered with the best freelance specialists in the industry – a structure that has proven resilient through recession, rapid digital transformation, and a global pandemic.
Robinson said the new name has been a long time coming. In 2015, after a logo refresh, an internal invoice arrived addressed to “HE-RO” – account short name for Heather Robinson, which planted the seed for the new identity.
Now, she is embracing the name Ordinary Hero – a reflection of the role the agency plays in bringing ideas to life with clarity, craft, and a grounded, human approach.
“Behind every standout moment is a team that’s worked quietly, patiently, and brilliantly to make it happen,” Robinson said. “Ordinary Hero is a celebration of those people – the unsung talent that brings ideas to life. We’re simply putting a name to what we’ve always believed in.”