• December 10, 2025

Identity grows US presence following Red Bull & TikTok activations

Identity grows US presence following Red Bull & TikTok activations

Identity grows US presence following Red Bull & TikTok activations 1024 682 micebook.

Identity expands US presence Red Bull and delivers experiences for Red Bull Meta, TikTok and Salesforce

Identity has announced a significant expansion of its US operations, marked by the agency’s recent standout activation for Red Bull.

The global event agency Identity, which has established offices in both New York and California, has strengthened its presence across both coasts.

Megan Athanas joins as client director, and James Howitt, VP Client Experience, will lead the expanded US operation. Athanas brings experience from multiple agency roles including Nteractive and George P Johnson.

Identity’s expansion follows a series of major engagements with some of the world’s most recognisable brands, including the Red Bull Winter Edition launch, delivered with Olympic champion Lindsey Vonn.

Set among the snow-covered peaks, the handcrafted alpine newsstand installation engaged more than 7,000 skiers and captured premium content for Red Bull’s upcoming national campaign.

“Our work with Red Bull reflects what makes Identity different, as we consider what success looks like for our clients and their audience. We focus on creativity, craft, quality and commercial value, as we utilise our talent globally to drive a unique value proposition for our clients” said James Howitt, VP Client Experience, Identity. “We’re excited to build on this and bring even more of our expertise directly to clients across the US.”

Identity also delivered the latest evolution of Meta’s Burlingame Executive Briefing Centre, creating a premium, strategically designed environment for C-Suite engagement, AI demos, and product immersion, delivered 25 executive networking experiences across eight markets for Salesforce, and created TikTok’s most ambitious Met Gala presence yet.

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events





    WordPress Ads