• December 9, 2025

Debs Crosswell joins asembl.group

Debs Crosswell joins asembl.group

Debs Crosswell joins asembl.group 1024 683 micebook.

asembl.group has appointed Deborah Crosswell as its new head of partnerships to shape and lead a partnership strategy designed to enhance the group’s collective offering and generate meaningful value for clients.

A full-service events partner, asembl.group comprises several independent, boutique event businesses that work together as one integrated team.

Crosswell joins with more than fourteen years of experience in the events and brand engagement sector, most recently as client relationship director at Top Banana.

She brings a wealth of knowledge from across international agency environments with global brands, FMCG, retail and mid-sized organisations, across various client-focused and partnership roles, both in the UK and overseas, including Dubai.

“I am genuinely delighted to be joining the asembl.group team at such a pivotal moment. The group’s vision and pace of growth stood out to me, and I am looking forward to contributing to its next chapter. There is a strong sense of ambition here, and I am eager to collaborate with such a talented team,” said Crosswell.

“I am committed to building strong, authentic partnerships that support our group members and truly serve our clients. My aim is to demonstrate the depth of value the organisation can deliver when the right partners come together.”

Group CEO Gavin Farley added: “We are very pleased to welcome Debs to the asembl.group family. She brings an impressive network, deep sector knowledge, and a highly collaborative approach. She is a strong addition to our leadership team, and we are looking forward to the impact she will make.”

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