• November 27, 2025

Elevate North launches with inaugural event at Co-op Live

Elevate North launches with inaugural event at Co-op Live

Elevate North launches with inaugural event at Co-op Live 1024 681 micebook.

Elevate brought its mentoring community to Manchester for the first ever Elevate North meet up at Co-op Live this week (26 November).

The event industry mentoring programme gathered 80 guests from agencies, venues and brands across the region in Co-op Live’s Hideaway event space for an evening of networking, learning and conversation.

The new Elevate North initiative is being led by a team of Elevate ambassadors based in Manchester and Liverpool: Becci Thomson from Co-op Live, Mike Linford from the Asembl Group, Joe Charlton from Planit, Keeley Rogers from Nexus and Lauren Mucklow from What She Said. Together they will curate a programme of quarterly meet ups designed to connect and support event professionals across the region.

Guests heard from keynote speaker Louisa O’Connor, founder and managing director of award-winning brand experience agency Seen Presents. In a talk exploring the power of brand experience and what best in class really looks like, Louisa, who hails from Halifax, shared practical insights on creativity, measurement and building experiences that genuinely move people.

Peter Kerwood, who helps lead Elevate in London with Max Fellows and Mel Noakes said:
“We are excited to launch Elevate North, a quarterly meet up in Manchester for our mentoring community and industry peers across the region. Manchester’s central location makes it the perfect place to come together. We have long planned to take Elevate outside London, and we are delighted to get started.”

Becci Thomson, chief commercial officer at Co-op Live and experienced Elevate mentor, added:
“I am proud that Co-op Live is hosting all Elevate North events here in Manchester. For ten years Elevate has been transforming lives and careers in the events industry and we are so excited to be part of its next chapter in the North. It is free, it is for anyone working in events at any level and it is all about changing the industry for the better.”

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