Accor has launched Lucknam Park in the UK as the debut property under its newest luxury collection brand Emblems Collection and announced plans for six additional openings in the next two years.
A boutique luxury brand, Emblems Collection properties celebrate unique, character-rich properties that reflect the soul of their destination, from grand heritage mansions to contemporary architectural icons and serene nature retreats.
Located just six miles from the UNESCO-listed city of Bath in the Wiltshire countryside, Lucknam Park Hotel & Spa features 42 individually designed rooms, nine luxurious cottages, a Michelin-starred restaurant, an award-winning wellness spa, a renowned equestrian centre, and 500 acres of landscaped parkland.
It will be followed by four additional Emblems Collection properties in 2026, starting with Rimroff Banff in the Canadian Rockies, following a full renovation.
Secondly, Masseria Furnirussi, Emblems Collection in the heart of Puglia, set within the largest fig orchard in Europe, will provide around 60 suites, featuring private pools and terraces, surrounded by a garden of fruit trees, herbs, and native botanicals.
With a rich history steeped in centuries of art and architecture featuring original 19th century frescoes and located just steps from the famed Piazza del Campo in Siena, Palazzo Sozzini Malavolti, Emblems Collection, will join the collection later in 2026.
Near Perugia, the former Benedictine Convent Relais San Clemente, Emblems Collection, will be reimagined as a 51-key estate, accompanied by nine private villas, set within a five-hectare park of ancient trees.
Further properties in Greece and the Dolomites in Italy, are planned to open in 2027. With seven flagships hotels already signed and announced across Europe and the Americas, and over 15 additional properties in advanced discussions across all continents, Emblems Collection is on track to feature up to 60 properties worldwide over the next decade.