• October 20, 2025

The Standard opens on Thailand’s tranquil East Coast

The Standard opens on Thailand’s tranquil East Coast

The Standard opens on Thailand’s tranquil East Coast 1008 683 micebook.

The Standard is opening its latest Thailand outpost this week (21 October) in Na Jomtien, Pattaya.

Located just over an hour from Bangkok, the ’60s-inspired resort blends lush gardens, 161 stylish rooms and suites, and a gorgeous beachfront setting.

The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.

The Standard, Pattaya Na Jomtien will introduce the brand’s first-ever beach club – Esmé Beach Club, which brings a coastal Mexican spirit with a Thai twist.

Sereia, the on-site Thai coastal grill, dives deep into the seafood traditions of Chonburi, serving up flavour-packed dishes like “Jang Long” grilled fish cakes with cucumber relish and “Kang Kua Pu-nim” – rich red curry with lump crab wrapped in wild betel leaf.

Upstairs, Mmhmmm, a rooftop social spa, is all about indulgence. Think mud lounges, ice baths, a secret pool, and 180-degree ocean views

The Surf Shack is a go-to hub for surf lovers in Na Jomtien, Pattaya. Tucked just off the beach, this slice of paradise is stocked with surf gear, ice-cold beer and everything you need before or after a day in the waves.

The opening follows on the heels of the brand’s launches in Hua Hin, Bangkok and Singapore, further expanding its presence in Southeast Asia.

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