• October 2, 2025

Strata announces new hire to drive pharma growth

Strata announces new hire to drive pharma growth

Strata announces new hire to drive pharma growth 1024 683 micebook.

Brand experience agency Strata has appointed Vicky Fraser to the newly created role of head of pharmaceutical growth sharpen the agency’s focus on healthcare and pharmaceutical clients.

With more than two decades of experience delivering international pharmaceutical events, she will lead the development of Strata’s pharmaceutical proposition, drawing on deep sector knowledge and long-standing client relationships to shape a distinct offering in an increasingly competitive market.

Fraser has worked with leading pharma companies including Allergan and AbbVie during her 11 years at Strata, overseeing international congresses, sales conferences and global meetings.

“My whole career has been in pharma events. I’ve grown through every stage of the industry, from hands-on logistics to leading global congresses with 900 delegates from 50 countries,” said Fraser.

“This new role is an exciting opportunity to build on the strong foundations we have at Strata, using that experience to deliver even greater value for our clients. We’re already working with some of the world’s leading pharmaceutical companies, and my focus is on amplifying that success, clearly communicating what makes our approach unique, and driving continued growth for the agency.”

The move reflects Strata’s broader growth ambitions. Pharma is one of several strategic pillars being championed by a senior leadership team dedicated to expanding the agency’s client base across key sectors.

Cole Mulkerins, CEO of Strata, added: “Vicky’s appointment marks an important milestone in our growth journey. Her track record and credibility in pharma are second to none and she brings both the insight and the passion needed to elevate our presence in this sector.

“This is about more than winning new business. It is about building on the strong foundations we have already established, showcasing the work we deliver for leading pharmaceutical clients and carving out a lasting position for Strata in healthcare and pharma.”

Strata recently announced its expansion into the Middle East, laying the foundations for international growth.

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