• September 25, 2025

emc3 acquires US agency & unveils emc3 Collective

emc3 acquires US agency & unveils emc3 Collective

emc3 acquires US agency & unveils emc3 Collective 1024 683 micebook.

Global event agency emc3 has announced the formation of the emc3 Collective following its acquisition of BEG (Boston Experiential Group), a full-service B2C experiential agency based in the United States.

The newly established umbrella group brings together specialist agencies – emc3, BEG and sustainability consultancy From Now – united by shared values, creative excellence, and commercial ambition.

“The emc3 Collective represents the next chapter of our journey, bringing together bold, creative, and values-led agencies that can scale with intention,” said Alistair Graham, CEO of the emc3 Collective. “With BEG coming on board, we’re expanding our reach, diversifying our offering, and laying the foundations for future growth.” 

The emc3 Collective has been built as a platform to scale talent, technology, and capability across values-led agencies. The acquisition of BEG marks the first in a planned series of strategic additions, as the Collective expands its global footprint with intention.

Founded by Sophia D’Angelo, BEG delivers standout consumer campaigns for leading global brands including P&G, Meta, Fever-Tree, Samuel Adams, and Welch’s.

The agency will continue to operate independently under its existing brand and leadership. D’Angelo remains the managing director of BEG, joining the emc3 Collective’s senior leadership team and reporting to Lee-Anne Caldwell, global managing director of the Collective.

“From the outset, it was clear that we shared the same energy, ambition, and people-first approach,” said Sophia D’Angelo. “The emc3 Collective gives us the platform to keep doing what we do best, with the added benefit of scale, support, and a shared vision for what’s next.” 

Daniel Curtis, chief strategy officer at emc3 Collective added: “This is just the beginning. With the acquisition of BEG, we’re excited to operate in the B2C space. The emc3 Collective brings bold, values-led agencies together, and we’re actively exploring further acquisitions to expand our capabilities for our clients around the world.”

 

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