• September 18, 2025

micebook Award Winners Spotlight: Blueprint Partners

micebook Award Winners Spotlight: Blueprint Partners

micebook Award Winners Spotlight: Blueprint Partners 1024 682 micebook.

Blueprint Partners won the award for Best Product Launch at this year’s micebook Awards for its work with Lotus. We share highlights from the agency’s winning entry… 

Luxury car manufacturer Lotus needed to deliver a press drive event as part of a wider launch programme for its Emeya, an electric hyper-GT (grand tourer). The goal was to drive global PR coverage across print, digital and social, and across the automotive, technology and lifestyle verticals.

Blueprint Partners delivered a three-week press drive across Southern Europe and invited high-profile journalists, content creators and social media influencers. The event needed to convey how the Emeya pushes the boundaries for how an EV should look and handle, while exuding luxury at every single touchpoint of the event.

The programme featured a ‘Grand Tour’ through Germany and Austria, showcasing the Emeya amid breathtaking landscapes, with luxury at every touchpoint.

Everything about the event had to live and breathe the Lotus brand. Attendees experienced an immersive brand hub, showcasing for the very first time, the full Lotus line-up, never-before-seen Lotus footage, bespoke podcasts and a content creation team for each guest in attendance.

The launch resulted in extensive global coverage, including 150 articles and, crucially, the expansion of Emeya sales into new markets after the event.

“This was an extremely polished and high-value automotive launch, executed with luxury and precision,” according to one judge, who was impressed by the extended press tour, immersive brand hub, tailored content creation for influencers and strong proof of global reach and media impact.

 

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