Global experiential marketing agency Impact XM has snapped up its second UK agency this year with the acquisition of London-based Shelton Fleming, which specialises in immersive storytelling, digital engagement, and strategic global program delivery.
It follows Impact XM’s acquisition of Touch Associates in March and further expands the agency’s presence in the UK and Europe.
The agencies said that by integrating Shelton Fleming’s creative and interactive capabilities with Impact XM’s robust network of offices and full-service production facilities across the United States and Canada, the combined team is strengthening its offering for clients seeking smarter, more connected, end-to-end global event solutions.
“This acquisition is a key step in building a truly global platform for immersive, high-impact brand experiences,” said Jared Pollacco, CEO of Impact XM. “With the addition of Shelton Fleming, we’re enhancing our ability to support clients with 24/7 global service, consistent execution across markets, and deeper integration of strategy, creative, and technology.”
Shelton Fleming brings expanded capabilities in brand strategy, digital content, motion graphics, interactive tools, and XR activations.
Impact XM operates from key hubs in Chicago, Denver, Las Vegas, Princeton, Toronto, and London and a growing network of remote team members across the globe.
The move underscores Impact XM’s ongoing commitment to growth that directly benefits its clients.