Manchester-based events agency Make Events has acquired The PA Club, the network for senior PAs and EAs.
Founded in 2006 by Charmian and Michael Hislop, The PA Club was initially created to recognise, champion, and support the exceptional work of senior PAs and EAs in London’s Canary Wharf before expanding beyond the capital to major UK cities and internationally.
With over two decades of experience producing corporate events and working closely with personal and executive assistants, Holly Moore and Joel Bennett, CEO and Co-Director Make Events, plan to bring a new vision and renewed energy to the network.
Commenting on the acquisition, Holly Moore, said: “At Make Events, our ethos is all about building real relationships and creating genuine connections. I know first-hand the pivotal role that senior PAs and EAs play in driving businesses forward – and the powerful community that can grow when they come together. I’m delighted to be welcoming The PA Club to the group and bringing a little of the Make Events magic to its next chapter.”
Shaped by insights from a comprehensive member survey earlier this year, The PA Club will undergo a new positioning designed to meet the needs of today’s assistants. A full rebrand is already in motion, with a fresh visual identity and new website launching this autumn.
Members can look forward to a dynamic line-up of events and exhibitions in London and beyond, along with exclusive access to Make Events’ expertise – making it easier than ever to discover the best venues across the UK for meetings, off-sites, and away days.
The PA Club’s strong London heritage will play a key role in further developing Make Events’ presence in the capital following its expansion into the city earlier this year.
Following Michael’s passing in 2021, Charmian continued to lead The PA Club solo, focusing on intimate, high-value gatherings. She will remain involved over the coming months to ensure a smooth transition and will be a guest of honour at the Club’s 20th anniversary celebration in 2026.
“Handing over to Holly and Joel feels exactly right. They share our belief in the power of personal connection and are passionate about honouring and evolving the legacy of The PA Club. I’m excited to see where they’ll take it,” she said.
Bennett added: “The PA Club has always been about recognising, championing, and supporting the exceptional work of PAs and EAs. We’re building on that foundation with more high-impact events, meaningful networking and opportunities and a focus on showcasing best practice. We’re also curating a trusted supplier directory to make life easier for our members.”