We shine the spotlight on Monaco’s winning entry in the Best Tourism or Convention Bureau category at this year’s micebook Awards. Find out what made the destination stand out from the crowd…
With a reputation for hosting renowned worldwide events such as the Monaco F1 Grand prix and Rolex Monte-Carlo Masters, Monaco is a destination that keeps reinventing itself while remaining true to its core DNA.
The Monaco Convention Bureau exemplifies excellence in delivering world-class service, expertise, support, sustainability, and innovation in the MICE industry. It provides personalised support to event organisers at every stage, from planning to execution, ensuring seamless experiences for clients.
The organisation’s strong commitment to sustainability, strategic partnerships with hotels, venues, and local institutions foster collaboration and creativity, while state-of-art facilities like the Grimaldi Forum Monaco, underscore its capabilities.
Visit Monaco Convention Bureau has built strong brand awareness through a combination of strategic marketing, exclusive partnerships and hosting high-profile events. It’s global “Like Nowhere Else” campaign, which showcases Monaco as a premier location for corporate events, was praised by judges for being creative and effective.
Judges also praised Monaco’s submission for its strong sustainability offering and growth stats, with 2025 set to be a record year for the MICE segment. The destination reported a 37% increase in room nights (45,404) in Q1 2025, including 15,000 room nights produced with just one group booking in February.
Visit Monaco Convention Bureau offers a Carbon Calculator and Sustainable Event Managers Guide, and plans to launch a new website in 2025, with a venue finder to allow event organisers to find venues according to their requirements.