• July 22, 2025

micebook Awards Winners Spotlight: Vine Tree Connections

micebook Awards Winners Spotlight: Vine Tree Connections

micebook Awards Winners Spotlight: Vine Tree Connections 1024 684 micebook.

After picking up the Highly Commended accolade for two years running, Vine Tree Connections scooped the Best Representation Company gong at the micebook Awards 2025. We share highlights from their winning entry…

Vine Tree Connections is a proud female-led UK representation company that connects independent hotels with UK MICE Buyers. Celebrating 15 years in business this year, the passionate team generated £17M+ in leads, secured £5.5M+ in confirmed revenue, and delivered over 800 personalised proposals in the past year alone.

From The Landmark London to boutique gems in Ireland, Portugal, and Morocco, Vinetree has grown its portfolio with intention, ensuring all properties receive dedicated focus, meaningful exposure, and high-quality leads.

Customer service is underpinned by strong values: honesty, trust, integrity, and a genuine commitment to the success of both hotel partners and MICE clients.

Sales presentations are sensory experiences, bringing flavours, sounds and scents across the portfolio to engage clients at sales meetings. The team host immersive FAM trips (around 25 annually) and organised a four-day UK Irish Sales Mission, bringing four Irish hotel partners to meet buyers across London, Hertfordshire and Bedfordshire.

Vine Tree adds value for planners through a focused approach, taking the time to understand the needs of each buyer and matching them with the most suitable property.

The company’s Greengage sustainability accreditation demonstrates its commitment to environmentally responsible practices. It also donated to plant 100 trees with Just One Tree on World Earth Day 2025 and actively contributes to the events industry through fundraising and being a charity partner of Meeting Needs

Judges liked the sensory approach to proposals and were impressed by the amount of business the team delivers for clients.

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