In a world of shifting trends, evolving expectations and mounting external pressures, insight has never been more valuable. That’s why SITE GB is calling on the UK event and incentive travel community to take part in the 2025 Incentive Travel Index (ITI) – the most comprehensive global study of its kind.
Now live and open until 17 July, the ITI survey — delivered in partnership by SITE, IRF and FICP — is the definitive annual barometer of the incentive travel industry. It captures data from professionals across the globe to identify emerging trends, challenges, and opportunities – and helps us all make better, more informed decisions in the year ahead.
“The ITI is one of the most important tools we have as an industry. It allows us to take stock of where we are, share the realities of our experiences, and shape the conversation about what comes next,” said the SITE GB board.
The findings feed directly into the annual Incentive Travel Index report, a key resource used by agencies, DMCs, suppliers, and buyers to future proof their strategies and align with evolving market needs.
Why take part?
Because every voice matters. Whether you’re a corporate planner, agency lead, hotel, rep or DMC, your input helps build a fuller, more accurate picture of the state of the industry — from delegate expectations to geopolitical pressures and shifting business objectives.
The survey only takes around 10 minutes to complete and, to say thank you, all respondents will be entered into a prize draw.