• June 20, 2025

Sam Birch joins BCD M&E

Sam Birch joins BCD M&E

Sam Birch joins BCD M&E 900 600 micebook.

Sam Birch has joined BCD Meetings & Events in the role of associate director, supplier relations, UK & EMEA.

She brings more than 15 years’ experience in supplier management, including roles at leading travel management and event agencies including CWT Meetings & Events as supplier manager, and 13 years at Amex Global Business Travel as EMEA supplier enablement manager.

In her new role, Birch will be based in the UK with some shared responsibilities across EMEA.

Jon Harrison, senior director of Supplier Management & Delivery UK, said: “Sam is a welcome addition to our team and brings a wealth of experience to this to role and BCD M&E, having dedicated the majority of her career to the agency sector, working in both operational and supplier management roles.”

“I’m extremely excited for my next chapter and to be joining the BCD family,” added Birch.

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events