Sustainability is being given a higher weight in decision-making for RFPs and procurement, but cost continues to be the primary driver for incentive program decisions, according to a new whitepaper by the Incentive Research Foundation.
The Top Ten Takeaways on the State of Sustainability in European Incentive Programs – reflects the insights of incentive travel professionals from across Europe and the UK, who participated in roundtable discussions during the IRF’s Inaugural European Thought Leadership event in Portugal in February.
“European incentives professionals are increasingly focused on incorporating sustainable practices in incentive program design, reflecting a broader cultural shift towards more responsible and eco-friendly practices across Europe,” said Stephanie Harris, IRF President. “Yet despite increased attention on sustainability, efforts are inconsistent, and cost continues to drive decision making.”
Despite the growing focus on sustainability, the report highlights that there is still a notable gap between the expectations of attendees and the actions of program organisers. While many attendees appreciate sustainability efforts, they are not yet demanding comprehensive measures across all aspects of the programs.
A significant insight was the disconnection between company-wide Environmental, Social, and Governance (ESG) goals and some corporate event management teams. This means there is an opportunity for agencies to help further actions toward sustainability goals now, especially as some clients are waiting for government mandates before fully engaging in ESG measures.
Other key insights include:
- Hotels and venues are expected to lead and deliver on sustainability and have seen an increase in requests for sustainability assessments and data.
- Event gifting is shifting from branded merchandise to an increasing use of local, cultural, and high-end items that are more likely to be kept and used by attendees.
- There is opportunity for properties and hotels to differentiate themselves by adopting cutting-edge sustainability practices such as use of renewable fuels, enhanced reduced waste cooking, and local donation programs for surplus food.
- Avoiding high tourism areas and opting for secondary destinations not only supports local economies but also enhances the overall experience for attendees.
- Sustainability requirements and regulations vary across different European countries.