Broadsword has launched a new brand identity, refreshed logo, revamped website and showreel reel, designed to better reflect the global events agency following a period of growth.
The rebrand follows international expansion into Hong Kong, B Corp certification, and winning EVCOM’s Agency of the Year in 2024.
While Broadsword’s mission – to empower the right to speak and be heard, creating events and experiences that inspire positive change – remains unchanged, the new identity captures the agency’s evolution from an event production partner to a strategic creative events agency.
Strategy director Matt Green said: “The rebrand was centred around what makes Broadsword, Broadsword.”
Insights gathered from clients, suppliers, and the team helped shape the refreshed brand values: Authentic, Brave, and Committed, now encapsulated in the new brand manifesto: B. The Edge.
“Authenticity, bravery, and commitment allow us to B. The Edge. This is how we move forward as an organisation – with clarity, confidence and a bold, forward-thinking approach,” added Green.
Broadsword’s creative lead, Aisha Kareem, has brought to life the new brand identity, bringing personality to every touchpoint.
“This is a fresh, exciting and new beginning for us because it finally feels like us. We’ve crafted a special brand that feels cohesive and confident. It gives us a clearer position in the industry, a stronger voice, and a bolder presence, and we did it all in-house, which makes it even more meaningful,” she said.