• April 10, 2025

MCI UK and Meet & Potato announce merger

MCI UK and Meet & Potato announce merger

MCI UK and Meet & Potato announce merger 1024 683 micebook.

MCI UK has announced a merger with Liverpool-based event agency Meet & Potato, expanding its footprint into the north of England.

The move aligns with MCI’s wider UK growth strategy and enables it to tap into the region’s rich creative energy and fast-growing digital economy.

Both agencies have built a reputation for designing live, virtual, and hybrid events that tell compelling stories, build communities, and drive results. Founded by Jon Kelly, Meet & Potato works with high profile brands like Holland & Barrett, Dunelm, BT and John West and will enhance MCI’s offering with its design-led thinking and experiential communication.

For MCI clients, the merger promises more than just a broader geographical presence. It means access to an expanded suite of services—ranging from strategic consultancy and technology innovation to AI-powered solutions and global data-driven insights.

It also brings together two teams with a shared culture of creativity, collaboration, and excellence. The full Meet & Potato team will integrate into MCI, with Kelly staying on as CEO and founder to ensure creative continuity and a smooth transition for existing clients.

“At MCI UK, we believe that powerful storytelling lies at the heart of every unforgettable experience,” said Charlee Gough, managing director of MCI UK. “Meet & Potato brings an energy and creative flair that mirrors our own. This merger supercharges our ability to deliver imaginative, insight-led experiences that inspire audiences and drive engagement.”

Kelly added: “We’ve always been driven to create work that surprises, delights, and resonates. In MCI UK, we’ve found the perfect partner—an agency with the strategic thinking, global reach, and creative integrity to help us scale our ambition without losing what makes us unique.”

 

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