• April 7, 2025

Adobe appoints Blueprint Partners as global incentive agency

Adobe appoints Blueprint Partners as global incentive agency

Adobe appoints Blueprint Partners as global incentive agency 1024 682 micebook.

Marketing and events agency Blueprint Partners has been appointed as the global channel incentive and reward agency for Adobe.

The appointment builds on Blueprint’s existing partnership with Adobe, which has included delivering similar activity in the EMEA region.

It’s a multi-year contract aimed at increasing incremental sales through incentives. Embracing Adobe’s creative mission, generative AI is at the core of the activity, and incentives can be customised and rolled out tactically to respond to needs.

Operating in four regions and multiple languages, Blueprint Partners is working across its three global offices to deliver round-the-clock support for Adobe Partners in every time zone.

Cheryl Davis, Head of Channel at the agency, said: “Blueprint Partners has worked with Adobe for five years, and being appointed as their global channel incentive and reward agency is an exciting next step on our journey with this inspiring, creative and future-focused business. Blueprint’s work in the incentive space is award-winning and we can’t wait to bring our expertise to support the team at Adobe.”

Blueprint Partners CEO Mark Anand added: “I’m delighted that this partnership strengthens our channel marketing proposition and shines a light on the way we support businesses globally, as well as regionally. I’d like to thank Adobe for putting their trust in us – our global team can’t wait to get started!”

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