Global experience and events agency Nteractive has published a new whitepaper revealing how to create high-impact incentive experiences that transform participants into powerful brand advocates long after the journey ends.
Reimagining Incentive Programs: A Strategic Blueprint for the Future, written by head of strategic client performance Aaron Wileman, marks the first piece in the agency’s new Inspire by Nteractive series – a collection of events, thought leadership articles, whitepapers, and networking opportunities in various locations worldwide.
Utilising the Incentive Research Foundation’s new European research, the report highlights the importance of using data-driven insights and a deeper understanding of audience motivations to transform incentive programs and construct powerful and memorable experiences tailored specifically for individuals.
It considers the impact of different generations on program design and provides insights on the importance of personalising the attendee journey at every stage, crafting emotional narratives through storytelling, the power of local experiences, people focused design, and sustainability.
“Our first Inspire Series article delves into new data from the Incentive Research Foundation (IRF) on European Attendee Preferences for Incentive Experiences. Our objective through Inspire is to push the boundaries of strategic thinking and offer valuable insights on how agencies like Nteractive and corporate decision-makers can leverage data like this to create greater value for clients, stakeholders, and attendees,” said Wileman.
“This article is a resource for encouraging decision-makers to push themselves to consider new considerations in incentive design that delivers elevated organisational impact and greater business results.”
Maria Tsierkezos, director, client engagement & growth at Nteractive, added: “Inspire Series, by Nteractive” is a dynamic initiative designed to bring our community together, whether physically at specifically curated events or by igniting ideas via thought leadership. This permanent programme from Nteractive reflects our commitment to providing marketing and event leaders with the insights, inspiration, and connections they need to drive measurable impact.”