Brighter Events, part of Clarity Business Travel, has further boosted its sustainability credentials, attaining the ISO 20121 certification for Sustainable Meetings and Events following a successful audit in January and February.
The agency, which was recently included in micebook and event:decision’s inaugural Power 30 Most Sustainable Agencies list, also has ISO 14001 and EcoVadis Bronze accreditations.
All members of the events team have undergone ‘sustainable events training’, increased regulatory compliance and better risk management, and marketing collateral has also been updated to include green symbols and compliance logos which are familiar to clients.
Roles and responsibilities for staff, as well as contractors and suppliers, have been redefined to align with the ISO 20121 standard, which will further strengthen event planning capabilities for the future.
Brighter event managers are charged with consistently looking to counter any negative impacts from events on the environment, plus improved reporting on sustainability outcomes helps support customer goals too.
Paul Casement, Brighter’s executive director of Groups, Meetings and Events, said: “We are seeing more and more of our clients wanting to really integrate sustainability into events. Tender processes increasingly want evidence of sustainability practices too.
“With this sustainability certification, clients old and new wanting to work with a responsible supplier can be confident that Brighter has the right skills and experience to deliver the event they desire.”
Julie Evans, standards and assurance Manager at Clarity, added: “The work towards this standard has influenced Brighter’s mindset to delivering even more memorable events which maximise performance and energy efficiency, while also minimising the impact on our environment and local communities.”
Brighter now incorporates ISO 20121 into Clarity’s existing Integrated Management System for 9001, 14001, 27001, 22301 and 50001, all of which demonstrates a commitment to quality, environmental management, energy management, information security management and business continuity.