• March 5, 2025

Impact XM Acquires Touch Associates

Impact XM Acquires Touch Associates

Impact XM Acquires Touch Associates 900 600 micebook.

UK-based B2B brand experience agency Touch Associates has been acquired by Impact XM, a global experiential marketing agency with offices across the US and Canada.

The agencies said the partnership enhances their global reach and ability to deliver high-impact brand experiences – ensuring clients can connect with their audiences anywhere in the world.

“Touch has always been about delivering meaningful and impactful experiences for our clients and joining Impact XM allows us to do that on an even greater scale. We’re excited to bring together the best of both organisations. We can’t wait to get started on this next chapter together,” said David Bottrill, managing director, Touch Associates.

“The extended suite of services that we can both now offer our combined & potential new clients is such an exciting step forward for us all.  Together, we can truly help our clients to reimagine their events and move beyond traditional activities and into fully immersive, experience-led engagements on an even broader global scale,” added Colette Murphy, managing director, Touch Associates.

Together, Impact XM and Touch Associates provide a range of services to help brands engage audiences including strategic event planning & execution, production and fabrication, sales meetings & conferences, global congresses & trade shows and product launches & brand activations.

Impact XM is a full-service, experiential marketing agency with global reach, which began life in New Jersey in 1973. In 2015, a merger with Canadian experiential agency, Aura XM resulted in the creation of Impact XM.

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