• February 28, 2025

TRO launches NOW & NXT challenger board

TRO launches NOW & NXT challenger board

TRO launches NOW & NXT challenger board 1024 683 micebook.

Live events and experiential agency TRO have launched NOW & NXT, an initiative designed to infuse diverse thinking into the agency’s operations while enhancing decision-making processes and nurturing future leaders.

Following an internal application process, six TROers have been appointed: Andrew Brown, Alice Holden-Brown, Izzi Rix, Blythe Grieve, Ben Meaden and Louisa Daley.

These newly appointed members will collaborate closely to support the senior leadership team by providing fresh perspectives and challenging the status quo to drive innovation and strategic growth within the agency.

Through regular workshops and away days, the NOW & NXT board will ensure an ongoing dialogue with senior leaders, fostering a culture of inclusivity and continuous improvement.

The team members will refresh each year, ensuring the NOW & NXT board remains dynamic and reflective of diverse insights.

Andrew Orr, MD, TRO, said: “At TRO, we believe the best ideas come from diverse voices. Our new NOW & NXT board is all about empowering our team to step up, challenge the status quo, and drive innovation at every level. It’s a fresh approach to leadership, where everyone’s perspective matters and is a crucial component to future proofing our agency.”

Kirsty Finding, head of talent, TRO, added: “Our mission has always been to create experiences for all by all – both in terms of the work we produce for our clients and our employee experience too. The introduction of the NOW & NXT board helps achieve this, by bringing diverse perspectives into leadership decisions. I’m delighted to see representation across the agency, at all levels, bringing different lived experiences and very much looking forward to their input into our people initiatives.”

 

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