• February 18, 2025

IHG Hotels & Resorts acquires Ruby Hotels

IHG Hotels & Resorts acquires Ruby Hotels

IHG Hotels & Resorts acquires Ruby Hotels 1024 682 micebook.

InterContinental Hotels Group (IHG) has announced the acquisition of premium urban lifestyle brand Ruby, its 20th brand, for €110.5m.

Established in 2013, the Ruby brand currently operates 20 hotels (3,483 rooms) in major cities across Europe and has another 10 pipeline hotels (2,235 rooms). These include nine across Germany and three in London, with planned properties in Edinburgh, Marseille, Rome and Stockholm set to open over the next three years.

The brand will continue to be operated independently with all open, pipeline and future Ruby hotels to enter into individual franchise agreements with IHG. The integration of all 20 currently open Ruby hotels into IHG’s system is expected to start later this year and be completed by 31 March 2026.

IHG is targeting the Ruby brand to grow to more than 120 hotels over the next 10 years and accelerate to more than 250 over 20 years across owners globally.

Elie Maalouf, CEO, IHG Hotels & Resorts, said: “We are delighted with the acquisition of Ruby, which further enriches our portfolio with an exciting, distinct and high-quality offer for both guests and owners in popular city destinations. This acquisition demonstrates our focus on building our presence in large, attractive industry segments and using our experience of integrating and growing brands and hotel portfolios.

“The urban micro space is a franchise-friendly model with attractive owner economics, and we see excellent opportunities to not only expand Ruby’s strong European base but also rapidly take this exciting brand to the Americas and across Asia, as we have successfully done with previous brand acquisitions.”

Michael Struck, founder and CEO of The Ruby Group, added: “We have carefully selected IHG as the right partner to take the Ruby brand and our international expansion to the next level. IHG’s distribution powerhouse, the fact that Ruby perfectly complements IHG’s portfolio, and its proven track record of successfully preserving identity and culture when integrating brands gives us great confidence as we embark on this next chapter together.”

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